Recruitment Agencies had become inhuman, Social Media Recruitment isn’t.

Social recruiting for agency

Social Recruiting for agencies: The culture shock When I graduated I chose recruitment, imaging riveting, brilliant, leisurely interviews, in my nice suit and HR-humanistic self. Revealing talent. Delving into psyches. Dignified, caring. Quite brilliant to be honest, if I said so myself. I had no idea recruitment was one of the … Read More

Social Media Recruitment & The End of Brochure-speak

Talent acquisition, social media employer branding

Social Media Recruitment is more authentic, effective and nurturing 73% of 18-34 year old found their last job through a social network. Yet Social Media Recruitment is still considered gimmicky by many businesses, because of the odd click-bait on SM feeds. (We wrote a blog on some of the most … Read More

Social Media Algorithm: Making you authentic since 2016

Context collapse communication privacy intimacy on social media platforms

Welcome to the machine “Social media algorithm” is a term you must have heard of at least, and possibly with growing frequency. It remains massively important, and little understood. It was a defining moment in the industry, a moment that changed everything. You see, the thing is really this: Social media … Read More

Millennials marketing is fine

Millennials Marketing, Social Media Marketing

Millennials Marketing is authentic, original, valuable and above all appealing to its generational namesake. Yet despite that what do you often hear? That it is trashy, spammy, self-absorbed and contrived. Well let’s just see shall we? An inter-generational riddle, just to break the ice: “What is fat, self-entitled, sheltered, and … Read More

Content Shock: Why your next blog won’t go viral

Content Shock, FaceBook algorithm change, social media platform algorithms

In the world of Content Marketing, one term is coming into ever greater use. Content shock: The ubiquitous white noise from competitors drowning your content. The growing disconnect between what content we produce and what we can collectively consume. Yet a term that’s a bizarrely under-discussed elephant in the social media … Read More

10 simple steps to build Authority on LinkedIn

LinkedIn Branding

LinkedIn branding and authority building can be tough. LinkedIn pages and personal profiles need to demonstrate as much authority and reassurance as possible, if you are to ever turn them online strangers into customers, let alone promoters (Read more on the inbound marketing buyer’s journey by inbound experts Hubspot here). LinkedIn … Read More

Social Media Marketing is a sound, ethical tool

social media marketing is not just noise

All noise and no substance? Social Media Marketing is often accused of being “all noise and no substance”. Yes, tacky posts, misleading headlines, miscellaneous click-bait gibberish all pollute our social media assets occasionally. (And though here, click-bait is more and more ferociously combatted by social media algorithms. It also yields … Read More

9 Tips to destroy online influence and vaporise Social Media $

is social media a waste of time and money?

Social Media Metrics – Terra incognita for most managers… Social Media issues for companies take many forms, we thought we’d list our homemade hall of fame. The most common, costly and structural ones. It is often striking to see how many companies are very principled in terms of process and … Read More

What is going on with LinkedIn since Microsoft bought it?

linkedin acquisition, microsoft social media

Windows is coming… LinkedIn Plug and pray!!! LinkedIn acquisition is a term you don’t usually want to hear is it? They are a dime a dozen but not that many panned out too good did they? From techs they bought just to shelve them, to start ups they lamed-out beyond … Read More