4 Companies creatively disrupting social recruiting

Amazon disruptive social recruiting on tinder

Employer branding, talent attraction and brand recruitment have always been high stakes fields, and largely predate social media. Now with the advent of content, social and inbound marketing, most companies start recognising the enormous potential these tools hold. Attracting more, more economically, more engaged, more relevant candidates. More companies are … Read More

Social Media Recruitment & The End of Brochure-speak

Talent acquisition, social media employer branding

Social Media Recruitment is more authentic, effective and nurturing 73% of 18-34 year old found their last job through a social network. Yet Social Media Recruitment is still considered gimmicky by many businesses, because of the odd click-bait on SM feeds. (We wrote a blog on some of the most … Read More

10 simple steps to build Authority on LinkedIn

LinkedIn Branding

LinkedIn branding and authority building can be tough. LinkedIn pages and personal profiles need to demonstrate as much authority and reassurance as possible, if you are to ever turn them online strangers into customers, let alone promoters (Read more on the inbound marketing buyer’s journey by inbound experts Hubspot here). LinkedIn … Read More

9 Tips to destroy online influence and vaporise Social Media $

is social media a waste of time and money?

Social Media Metrics – Terra incognita for most managers… Social Media issues for companies take many forms, we thought we’d list our homemade hall of fame. The most common, costly and structural ones. It is often striking to see how many companies are very principled in terms of process and … Read More

Why engineers don’t do social media

engineers and social media

IT engineers created the internet to keep up-to-date on research. And it was an efficient infrastructure, until cat videos and Facebook stalking. Engineers have fallen steadily behind in the adoption of social media, a shame as it is here to stay and will gradually crush all other traditional marketing channels. … Read More