10 simple steps to build Authority on LinkedIn

LinkedIn Branding

LinkedIn branding and authority building can be tough. LinkedIn pages and personal profiles need to demonstrate as much authority and reassurance as possible, if you are to ever turn them online strangers into customers, let alone promoters (Read more on the inbound marketing buyer’s journey by inbound experts Hubspot here). LinkedIn … Read More

10 Horrific L.I. Pictures (And how to fix them)

terrible linkedin pictures, how to choose the best linkedin picture

Smart L.I. profiles have compelling pictures Bad LinkedIn pictures abound and it is time to give a few pointers. This is not a post about some cosmetic tyranny, not about an empire of the appearance or physical beauty. It’s just to get everyone on a base level of proficiency on … Read More

10 Tips to commit professional suicide on LinkedIn

10 mistakes to avoid on LinkedIn

Best LinkedIn profiles seen by many are complete, vivid, sincere, concise and relevant to their most important online audience. If you’re thinking “Well, that sounds great I just don’t have the time” you’re not alone. Good news is that often, simply avoid making catastrophic mistakes is a great start. As … Read More