Context Collapse: Why my FB feed only has pictures of my kids

Why my FB feed only has pictures of my kids

Context Collapse: The limitations of online networks vs. natural networks Context collapse describes the disconnect between natural social networks and online social media networks. Natural social networks are usually mediated face to face and can exist in parallel. Think family, friends, hobby club, etc. Natural social networks are typically smaller … Read More

How echo chambers & context collapse revolutionised societal discourse

online digital marketing echo chambers

The theatre of the absurd today: Echo chambers and context collapse are nothing new. Neither is the paradoxical erosion of human communication at the expense of communication technology. “The more we elaborate our means of communication, the less we communicate.” (J.B. Priestly) To the attentive ear, it has long become apparent … Read More

Social Media Algorithm: Making you authentic since 2016

Context collapse communication privacy intimacy on social media platforms

Welcome to the machine “Social media algorithm” is a term you must have heard of at least, and possibly with growing frequency. It remains massively important, and little understood. It was a defining moment in the industry, a moment that changed everything. You see, the thing is really this: Social media … Read More