10 simple steps to build Authority on LinkedIn

LinkedIn Branding

LinkedIn branding and authority building can be tough. LinkedIn pages and personal profiles need to demonstrate as much authority and reassurance as possible, if you are to ever turn them online strangers into customers, let alone promoters (Read more on the inbound marketing buyer’s journey by inbound experts Hubspot here). LinkedIn … Read More

Social Media Marketing is a sound, ethical tool

social media marketing is not just noise

All noise and no substance? Social Media Marketing is often accused of being “all noise and no substance”. Yes, tacky posts, misleading headlines, miscellaneous click-bait gibberish all pollute our social media assets occasionally. (And though here, click-bait is more and more ferociously combatted by social media algorithms. It also yields … Read More

9 Tips to destroy online influence and vaporise Social Media $

is social media a waste of time and money?

Social Media Metrics – Terra incognita for most managers… Social Media issues for companies take many forms, we thought we’d list our homemade hall of fame. The most common, costly and structural ones. It is often striking to see how many companies are very principled in terms of process and … Read More

Why engineers don’t do social media

engineers and social media

IT engineers created the internet to keep up-to-date on research. And it was an efficient infrastructure, until cat videos and Facebook stalking. Engineers have fallen steadily behind in the adoption of social media, a shame as it is here to stay and will gradually crush all other traditional marketing channels. … Read More

10 Horrific L.I. Pictures (And how to fix them)

terrible linkedin pictures, how to choose the best linkedin picture

Smart L.I. profiles have compelling pictures Bad LinkedIn pictures abound and it is time to give a few pointers. This is not a post about some cosmetic tyranny, not about an empire of the appearance or physical beauty. It’s just to get everyone on a base level of proficiency on … Read More

Everyone’s a CEO nowadays (Selfie-ing careers)

CEO selfie

Is calling yourself a CEO when you are working for yourself the professional equivalent of inundating your Facebook with selfies? I read the story of this woman on my way to work, who effectively killed a swan to take a selfie: http://metro.co.uk/2016/03/08/idiot-kills-swan-by-taking-selfie-with-it-5739301/ And it made me think: “Am I an … Read More

10 Tips to commit professional suicide on LinkedIn

10 mistakes to avoid on LinkedIn

Best LinkedIn profiles seen by many are complete, vivid, sincere, concise and relevant to their most important online audience. If you’re thinking “Well, that sounds great I just don’t have the time” you’re not alone. Good news is that often, simply avoid making catastrophic mistakes is a great start. As … Read More