Context Collapse: Why my FB feed only has pictures of my kids

Why my FB feed only has pictures of my kids

Context Collapse: The limitations of online networks vs. natural networks Context collapse describes the disconnect between natural social networks and online social media networks. Natural social networks are usually mediated face to face and can exist in parallel. Think family, friends, hobby club, etc. Natural social networks are typically smaller … Read More

How echo chambers & context collapse revolutionised societal discourse

online digital marketing echo chambers

The theatre of the absurd today: Echo chambers and context collapse are nothing new. Neither is the paradoxical erosion of human communication at the expense of communication technology. “The more we elaborate our means of communication, the less we communicate.” (J.B. Priestly) To the attentive ear, it has long become apparent … Read More