What we do
Discover our services
Whatever business goals you are after, we have a solution for you, crossing over the right service line, with the right discipline.
The majority of our clients engage us to secure business outcomes along the following families:
– Lead-generation (candidate registration in the case of recruiters or HR)
– Branding building.
– Online sales and e-commerce.
We have a demonstrable track record across most sectors, including: PropTech & Real Estate, Sports, Project Management and Operational Excellence, Food, Fashion, HR and Recruitment, Events, Hospitality, Startups, Professional Services, Financial Services, Energy.
We do have a historical focus on social media recruitment and social media marketing at large, as applied to employer branding, talent attraction for HR professionals, and candidate funnelling for recruitment agents willing to communicate authentically in their niche.
Social media recruitment
HR: Do not waste your time and budget trawling job boards. You will pay extravaguant fees to reach out to candidates who are little engaged, bombarded by dozens of job every day. And you will gradually erode branding. Put your voice and your culture out there, to attract relevant candidates.
Agents: Cold calling and spec emails work less and less. And LinkedIn is for more than just dumping vacancies. Time to build a strategic online presence.
Intel, intel, intel. Your internal capacity building all starts with training, skills and insights transfer.
Understanding the underpinning principles of social media and inbound marketing will revolutionise your digital presence, make sense of it all, and provide easy coherent vision.
Learning the 80/20 tools will also revolutionise how you work: Optimise content for SEO, promote content dozens of times better at no expense of time, using a simple content scheduler to bring order to your content on social media, only a few illustrations of the dozens of apps that will allow you to really leverage and benefit, whilst removing the drudgery and enjoy the experience!
Modern digital marketing blends the best of 80/20 automated processes for the drudgery that can be automated, securing reach and branding so that you can focus on converting your branding and leads into sales.
– Content Marketing
– Inbound Marketing
– Social Media Marketing
– Paid advertising on social media and biddable media.
Social media marketing is often done in a “natural” state, without defining your content policy, or the online audiences you need to engage. Without planning content schedules, topics, and/or promotional plans. Without recording your followership growth and/or your engagement growth. Without blending your SEO data with your content topics and keywords. Without optimising your online conversion, landing page or lead-generation forms.
An external audit will record all of that, and provide you with prioritised action items, listing the most pressing and valuable elements to address with a concrete roadmap.
Internally also, most clients initially admit to having no governance or process. Content is often seen as something trival “Just blog at the end of the day when the real work is done” just does not cut it anymore.
Have a little detour around our downloadable resources. The ebook and our whitepapers are a great way to get started.. Learn more →